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Angry Birds Meets GenAI - Transforming Rovio's Asset Creation with AWS

AWS Events via YouTube

Overview

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Discover how Rovio revolutionized game asset creation for Angry Birds using AWS's generative AI services in this 49-minute conference talk from AWS re:Invent 2025. Learn about Rovio's custom image generation pipeline built with SageMaker Training Jobs, EC2 g6e instances, and SageMaker Endpoints to accelerate content creation while maintaining brand consistency. Explore how the gaming company leverages Amazon Bedrock and Claude for creative workflows, with real-world examples from Angry Birds Dream Blast demonstrating the balance between creative control, scalability, and production efficiency through a multi-service generative AI approach.

Syllabus

AWS re:Invent 2025 - Angry Birds Meets GenAI: Transforming Rovio's Asset Creation with AWS (IND398)

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AWS Events

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