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Explore how Amazon and AWS have transformed their software development practices by moving beyond AI-assisted development to fully embrace AI Native methodologies in this conference talk from AWS re:Invent 2025. Discover how development teams integrate AI as a true partner throughout the entire software development lifecycle using foundational AWS tools including Amazon Q Developer, Kiro, and Amazon Bedrock. Learn effective Prompt Driven Development methodologies and examine grassroots adoption strategies implemented by early AI champions within the organization. Understand how Amazon enables teams to provide AI with the right context through strategic implementation of MCP (Model Context Protocol), RAG (Retrieval-Augmented Generation), and custom models specifically trained on Amazon's technical knowledge base. Gain insights into the comprehensive culture transformation required across multi-thousand person organizations, where every role must evolve to accommodate AI Native practices. Acquire actionable strategies and practical guidance to accelerate your own organization's AI Native development journey and understand the broader impact of these methodologies across large-scale enterprise environments.
