Watch a 50-minute AWS re:Invent 2024 conference session exploring the next generation of Amazon SageMaker as a unified platform for data, analytics, and AI integration. Dive into how the rapid growth of generative AI is reshaping business approaches to data and analytics, merging traditional workflows with modern AI applications. Learn about SageMaker's enhanced capabilities for building and innovating with data through an in-depth demonstration of the new SageMaker Unified Studio (preview). Discover how this platform is being implemented for Olympics.com's needs for the 2028 Los Angeles Olympic Games, showcasing practical applications of the technology in a high-stakes environment.