Explore data security considerations for generative AI applications in this 19-minute lightning talk from AWS re:Inforce 2024. Examine critical questions about data storage necessity and discover industry best practices for implementing robust security controls, including identity management and encryption at rest. Learn how to approach data security in regulated organizations through a common storage use case, and understand the role of propagated identities in maintaining audit trails and traceability within generative AI environments. Gain practical insights into protecting sensitive information while leveraging the power of generative AI technologies in enterprise settings.