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Explore the growing adoption of automated bidding in online advertising and its impact on auction design and ad allocation in this 42-minute lecture. Delve into the world of auto-bidding systems, which enable advertisers to set optimized bids based on performance goals and ROI constraints. Examine the interesting new questions and challenges that arise at the intersection of auto-bidding and auction design. Learn about recent research findings in this field as presented by Aranyak Mehta from Google. Gain insights into the evolving landscape of online and matching-based market design, with a focus on how auto-bidding is reshaping the dynamics of digital advertising auctions.
