Augmenting the Most-Watched Live Events with Unreal Engine

Explore how Unreal Engine transforms live broadcast television through augmented reality graphics in this 19-minute conference presentation from Unreal Fest Orlando 2025. Discover the technical workflows and implementation strategies used by Girraphic, an international broadcast and advertising agency, to create AR graphics for some of the most-watched streaming events in recent history, including Netflix's Paul vs. Tyson, NFL Christmas Gameday, and Amazon's Thursday Night Football series. Learn about the critical technical challenges involved in integrating Unreal Engine into live TV production, including hardware requirements, scene and graphics layout optimization, multiple camera tracking systems, live control mechanisms, and the strategic choice between HDR and SDR workflows. Gain insights into the lessons learned from real-world implementations and understand how real-time 3D technology is evolving with support from progressive streaming partners. Master the technical requirements and execution strategies necessary for deploying Unreal Engine AR graphics in live broadcast environments, making this essential viewing for broadcast professionals, technical directors, and anyone interested in the intersection of real-time 3D graphics and live television production.