Explore how Generative AI can revolutionize software engineering practices through this 50-minute conference talk where Tracy Bannon delves into AI-assisted development approaches that help meet increasing demands for speed and quality in software delivery. Learn practical applications of AI within the Software Development Life Cycle (SDLC), discover new innovative ideas for implementation, and understand potential pitfalls to avoid when integrating artificial intelligence into development workflows. Gain insights into leveraging AI tools and methodologies to enhance software engineering processes while maintaining quality standards that satisfy end-user expectations.