Watch a 50-minute code::dive conference talk exploring advanced C++ optimization techniques for achieving maximum efficiency and minimal binary size. Discover the ingenious strategies employed by the Standard Template Library for compact data storage, including an in-depth look at Small String Optimization. Explore the transformative potential of constexpr through practical examples that demonstrate how to enhance runtime performance while reducing memory overhead. Learn about the latest C++23 improvements to lambdas and gain actionable insights to optimize your codebase. Presented by Andreas Fertig, CEO of Unique Code GmbH, C++ standards committee member, and creator of C++ Insights (cppinsights.io), who brings extensive experience in C++ training, consulting, and embedded systems development from his decade-long tenure at Philips Medizin Systeme GmbH.