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Learn how Microsoft approaches transparent incident communication during outages in this 44-minute conference talk from Microsoft Ignite 2024. Explore the evolution of incident response strategies, focusing on building customer trust through open communication. Examine real-world outage case studies while discovering key principles that guide Microsoft's communication strategy, from initial incident detection through post-incident reviews. Gain valuable insights into how the organization enhances clarity, maintains accountability, and promotes continuous learning across teams. Presented by Sami Kubba and David Steele, this infrastructure-focused session demonstrates practical approaches to developing a culture of transparency in incident management.