Explore the emerging field of social cybersecurity in this thought-provoking lecture by Sauvik Das from Carnegie Mellon University. Delve into the complex interplay between human social behavior and cybersecurity decisions in an era of pervasive connected devices. Discover insights from data science research, including an analysis of security tool diffusion through Facebook user networks and a large-scale randomized experiment. Learn about Thumprint, an innovative authentication system designed for small groups using machine learning techniques. Gain valuable perspectives on the future of socially intelligent security systems that align with human behaviors, desires, and capabilities.