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Discover how to tackle marketing's biggest challenge—dirty data—through this 32-minute conference talk that demonstrates an AI-powered solution built on the Databricks platform. Learn how marketing teams can overcome incomplete, inconsistent, and inaccurate data that hampers campaign effectiveness and reduces AI agent accuracy using advanced anomaly detection, machine learning-driven transformations, and the integrated Acxiom Referential Real ID Graph with Data Hygiene capabilities. Explore the technical architecture that leverages Delta Lake, Unity Catalog, and Delta Live Tables (DLT) to create a robust multi-tenant system delivering secure governance and 75% faster data processing speeds. Understand how privacy-first design principles ensure compliance with major regulations including GDPR, CCPA, and HIPAA through comprehensive role-based access controls, encryption key management, and fine-grained data governance. Watch live demonstrations of the platform in action and participate in a Q&A session where industry experts Ankur Jain, Chief Cloud & Data Modernization Officer at Acxiom, and Steven Kostrzewski, VP of Cloud Product Management & UX at Acxiom, share real-world implementation results and valuable lessons learned from building scalable, AI-driven marketing data solutions using Databricks technology.
