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In this 23-minute conference talk from DSC EUROPE 24 in Belgrade, Milan Bjeloglav demonstrates how CBS BrandPulse integrates with OpenAI to overcome AI hallucination challenges in data analysis. Learn how this data platform leverages its rich repository to guide LLMs toward focused, accurate interpretations of information, avoiding the common pitfalls of unfocused analysis. Discover the methodology for generating reliable insights from data and creating intelligent hypotheses for marketing and sales strategies. Explore the transformative potential of combining structured data platforms with large language models to drive more informed and dependable business decisions. The presentation was delivered on November 20th at the Data Science Conference Europe 2024.
