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Explore how agentic AI powered by Microsoft Foundry and Azure databases is revolutionizing creative industries in this 41-minute breakout session from Microsoft Ignite 2025. Discover proven patterns for integrating AI into creative pipelines through real-world case studies from three visionary companies: Pantone, TomTom, and Kantar. Learn about Microsoft Foundry's latest tools for creative purposes, including new IQ capabilities and control plane improvements, plus the general availability of Azure SQL and Azure Cosmos DB in Microsoft Fabric with AI and semantic search support. Watch live demonstrations of AI-powered solutions including Pantone's Palette Generator creating color-blind friendly holiday palettes, Kantar's automated ad analysis and scene detection processes with feedback systems, and TomTom's enhanced EV driver experience through intelligent charging finder and route optimization. Gain insights into technical architectures that enable semantic search, generative design, and intelligent agents that collaborate effectively with human creatives. Understand how these AI solutions achieve global adoption and positive engagement metrics while transforming creative workflows across industries.
