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Explore how Agentic AI is transforming automotive experiences through SK Telecom's innovative navigation and in-car services in this 25-minute conference talk from SK AI SUMMIT 2024. Discover the evolution of T맵 with A., which integrates SK Telecom's proprietary Agentic Workflow to create an intelligent navigation system that offers natural conversation, intelligent task processing, and real-time personalized guidance. Learn about the development journey from Korea's first voice-recognition navigation system launched in 2017 with NUGU integration to the advanced Agentic AI navigation system powered by A. (에이닷) released in September 2025. Get an exclusive preview of A.auto, the upcoming in-car agent scheduled for 2026 release that will be embedded in vehicle IVI systems, representing a core component of automotive industry AX that will revolutionize the in-car driving environment. Gain insights from SK Telecom's Yoon Hyun-sang, who has led agent product planning and business operations from Korea's first voice-based AI agent "NUGU" to the nation's top AI agent "A.", and is currently focused on transforming car-life experiences through automotive-based agents like T map x A. and A.auto.
