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Explore the growing significance of video games for players aged 50 and older in this informative conference talk from GDC. Delve into AARP research presented by Northeastern University, uncovering the needs of over 50 million 50-plus gamers and the market opportunities they represent. Gain valuable insights into age-friendly design principles and strategies to cater to this expanding demographic in the gaming industry. Learn how to create more inclusive and accessible gaming experiences that appeal to older players, potentially tapping into a lucrative market segment.
