Explore a 31-minute conference talk from Data Science Conference Europe 2023 where experts Nenad Bozic and Nikola Jankovic dive into AI-powered search enhancements for e-commerce platforms. Learn about implementing item-based improvements including categorization, personalization, and dynamic pricing, alongside user-focused features like customer categorization and churn analysis. Master the fundamentals of semantic search and understand how vector databases effectively manage multi-dimensional data for improved search functionality. Discover the growing importance of efficient navigation systems as websites scale, with particular attention to the impact of large language models and ChatGPT. Gain practical insights through a live demonstration featuring real-world data and vector database implementation, bridging theoretical concepts with hands-on application.