Learn intermediate to advanced NoSQL data modeling concepts in this 55-minute lecture delivered by Guy Shtub, Head of Training at ScyllaDB. Master essential techniques for choosing primary keys, working with collections, counters, user-defined types (UDT), and time-to-live (TTL) implementations. Explore critical concepts including large partition management, collection handling, hot partition cardinality, and tombstone considerations. Gain practical insights into common pitfalls and diagnostic approaches for NoSQL database optimization. Benefit from the expertise of Guy Shtub, a software engineering graduate from Ben Gurion University with entrepreneurial experience in successful startup ventures and product development.