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Explore a semiotics-based epistemic tool for reasoning about ethical issues in digital technology design and development in this 18-minute conference talk from FAccT 2021. Delve into the research presented by S. Barbosa, G. Barbosa, C. de Souza, and C. Leitão, which introduces a novel approach to addressing ethical concerns in the tech industry. Learn how semiotics, the study of signs and symbols, can be applied to create a framework for ethical decision-making in digital product creation. Gain insights into the potential impact of this tool on improving ethical considerations throughout the design and development process of digital technologies.