A Product at Every Price - Overview of MOOC Monetization Models

Explore the diverse revenue strategies employed by Massive Open Online Course (MOOC) providers in this 51-minute conference presentation from the 9th TCU International e-Learning Conference 2018. Examine comprehensive monetization models that MOOC platforms use to generate income while maintaining accessibility, including freemium approaches, certification fees, subscription services, corporate partnerships, and premium content offerings. Analyze how different pricing structures affect learner engagement, course completion rates, and platform sustainability. Discover the evolution of MOOC business models from their initial free-for-all approach to sophisticated multi-tiered pricing strategies that balance educational accessibility with financial viability. Learn about the challenges and opportunities facing MOOC providers as they navigate the tension between open education principles and commercial sustainability, and understand how various monetization approaches impact different stakeholder groups including learners, educators, institutions, and platform operators.