Explore a conference talk from NDC TechTown 2024 that delves into a 12-year journey of building a virtualized, distributed videoconferencing system at Pexip. Learn about the challenges and insights gained from starting fresh in software development, from the initial dream of creating a video equivalent of a telephone exchange to navigating the complexities of delivering products to enterprise customers. Discover how the constraints of product delivery versus cloud services shaped development decisions, and gain valuable perspectives on resolving common software development challenges. Rather than focusing on specific programming languages or methodologies, gain practical insights into building sustainable software products, understanding the reasoning behind seemingly frustrating choices, and how the "clean slate" mindset can benefit even mature development teams.