Explore the fascinating evolution of data storage in this comprehensive conference talk from NDC London 2024. Delve into the millennia-long journey of human knowledge preservation, from ancient clay tablets to modern digital technologies. Discover the challenges and innovations that have shaped our ability to store and retrieve information. Learn about the differences between human-readable and computer-readable data storage methods, and understand the complexities of creating code that serves both purposes. Examine current best practices for data security and storage, and gain insights into potential future developments in the field. Suitable for all levels of expertise, this engaging presentation is particularly enjoyable for those who appreciate intriguing historical facts and technological advancements.