Tackling Complexity in Large-Scale Marketing Systems

This talk examines how Domain-Driven Design was used to manage complexity in a large-scale marketing system spanning multiple business domains. It shares strategies for defining context boundaries and lessons from mistakes made during implementation.

Syllabus

Introduction
Presentation Structure
Vladiks Background
Implementing the first third of our value chain
Eric Evans seminal book
Architecture
The Problem
Conways Law
A Nightmare
Domain Models
Core Knowledge
Event Crunchers
Commissions
Market Hub
Accidental Complexity
The Bounded Context
What Weve Learned
Business Domains
Changing Domains
Benefits of Changing Domains
Choosing Patterns
Bonnet Context Internals
Suicidal Boundaries
Trial and Error
How DDD survived
Questions