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Learn to optimize your Google Ads Performance Max campaigns by reviewing five critical settings that most advertisers overlook but can dramatically improve campaign performance and reduce wasted spend. Discover how to properly configure final URL expansion, location targeting, negative keywords, conversion goals, and content suitability settings that directly impact how your campaigns learn, optimize, and deliver ads. Master the process of reviewing and managing automatically generated assets including videos and sitelinks, with guidance on when to keep Google's suggestions versus replacing them with your own custom assets. Explore essential campaign controls that help you take charge of your Performance Max budget and achieve better results, whether you're new to PMax or managing multiple existing campaigns. Access practical tips for conversion tracking, enhanced conversions, and additional Google Ads optimization strategies to maximize your advertising investment.
