Explore the concept of 3X software development in this insightful conference talk from YOW! 2019. Delve into Kent Beck's innovative approach to understanding and evaluating software engineering methods based on their goals. Learn how development styles vary depending on objectives such as quick experimentation, rapid scaling, or sustained growth. Discover how 3X impacts various aspects of software development, including quality assurance, design, management, financing, planning, and staffing. Gain valuable insights from the co-author of "Extreme Programming Explained" as he challenges traditional software engineering dogma and introduces new perspectives on patterns, test-driven development, and Extreme Programming. Enhance your understanding of software development methodologies and their applications in different scenarios through this thought-provoking presentation.