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Explore the business side of pottery through this 18-minute video that examines the challenges and strategies behind selling handmade ceramics online. Learn about the complexities of running an independent pottery business, from shipping regulations and international trade barriers to packaging techniques that ensure safe delivery worldwide. Discover why this potter chooses to sell directly rather than through galleries, maintaining creative control and transparent pricing while dealing with the stress of rapid sell-outs and overwhelming demand. Examine various selling approaches including first-come-first-serve systems, pre-orders, auctions, and lottery systems, along with their respective advantages and drawbacks. Understand the practical aspects of pottery business operations, including detailed packaging methods, pricing strategies, and the impact of regulations like tariffs and GPSR on international sales. Gain insights into the less glamorous but essential aspects of sustaining a creative practice, from the physical demands of packaging hundreds of orders to the emotional challenges of managing high-demand sales events that can sell out in under four minutes.
