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Watch actor Alan Alda host the 2012 Flame Challenge Prize Announcement at the World Science Festival's Cool Jobs program. Discover how scientists worldwide were challenged to explain the workings of a flame in a way that 11-year-olds could understand. Learn about the contest conceived by Alda and Stony Brook University's Center for Communicating Science, and find out which explanation was chosen as the winner by hundreds of young judges. Gain insight into the World Science Festival's mission of engaging the general public with scientific discoveries through live and digital content, fostering a scientifically informed audience inspired by the wonder of science.