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Higher School of Economics

The Digital Transformation of Business Practices in Southeast Asia

Higher School of Economics via XuetangX

Overview

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课程将逐一拆解:东南亚“数字区域主义”(东盟主导的项目及其商业影响),品牌与广告如何借数字化水涨船高,基础设施账本(宽带、数据中心等硬指标)。数据本地化、数字货币等热点法规,东南亚大中小微企业的实战数字策略,数字化所需的人才与HR配套方案。

该课程由全球着名的学术和教学卓越中心HSE大学提供。为培养合格专业人才,并与实践任务紧密衔接,课程设有两类作业:该课程包括片段作业和章节末作业,各司其职。  

1)片段作业:即时检验学生对视频片段内容的掌握,含 3 种题型。  

2)章节末作业:通过 5 种精选题型,评估学生对整体大概念的融会贯通。  

为便于学习,两类作业采用统一题型(尽管由于所选主题的特殊性,可能有轻微的例外)。


The curriculum includes detailed consideration of digital regionalism in Southeast Asia (ASEAN-led initiatives and their implications for business), brand-building and advertising amidst the increasing digitalization, the infrastructure aspects (the broadband penetration, data centers etc.). Selected regulatory aspects like data localization and digital currency, digital strategies and practices implemented by Southeast Asian companies, including micro-, small and medium-sized enterprises, as well as skill-training and HR-related components of digitalization are comprehensively explored.

The course is offered by HSE University, a globally renowned center of academic and teaching excellence. In order to develop skills expected from well-trained professionals, as well as synergize the material with practical tasks, the course consists of fragment assignments and end-lecture assignments. As their names suggest, the assignments perform different functions. Fragment assignments aim to evaluate how the course students get hold of the materials presented in lecture fragments and includes three types of questions. In their turn, end-lecture assignments assess the extent to which students understand the big themes of the course by offering its students five types of specially selected questions. For the sake of convenience, the course presents unified types of fragment and end-lecture assignments (although minor exceptions, due to the specificity of selected topics, are possible).   


Syllabus

  • The ASEAN Economic Community as a Business-Friendly
    • Brand-Building, Retail and Consumer Sentiments in Southeast Asia amidst the Ever-Increasing Digitalization
      • The Digitalization of Business Practices in Southeast Asia: the Infrastructure Dimension
        • The Digital Transformation of Business Practices in Southeast Asia: Selected Regulatory Aspects
          • The Digitalization of Business Practices in Southeast Asia: a Company Perspective
            • The Digitalization of Business Practices in Southeast Asia: a Digital Training, HRM and Relationship Marketing Perspective

              Taught by

              Evgeny Kanaev

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