The course Online Marketing of "Nixing Pottery" in the New Era is deeply integrated with the national "Golden Course" construction standards, aiming to cultivate students' comprehensive vocational abilities in network marketing planning, promotion, operation and effect evaluation. First, we clarify the three core positioning of this course:
1. It is an "application-oriented Golden Course": Taking real projects as carriers, it closely meets the actual needs of network marketing positions and emphasizes "integration of learning and application" — every knowledge point is designed around real problems, every skill can be directly applied in practice, and ultimately cultivates application-oriented talents who can solve practical marketing problems.
2. It is a "school-enterprise cooperation model course": The school and enterprises cooperate deeply to integrate high-quality resources from both sides. The school provides a systematic theoretical framework and teaching support, while enterprises output real project cases, customer data and market experience, building a teaching model of "classroom as workplace", which also provides a reference model for the integration of production and education in other majors.
3. It is a "course of cultural inheritance and innovation": The core logic of the course is "activating traditional culture with modern marketing" — teaching everyone how to transform the cultural value of Nixing Pottery into market competitiveness through three major skills: "contextualized content, precise circle targeting, and lightweight conversion", truly realizing "inheritance in innovation and innovation in inheritance", and at the same time contributing to the development of local characteristic cultural industries.
