Introduction to Communication Studies

Course Highlights:

Expert Instruction: Designed and delivered by Dr. Xue Lian Jin, who holds a Ph.D. in Communication from the University of Sheffield, UK, ensuring academic rigor and depth.
Engaging & Fun: Complex theories are brought to life through fascinating real-world cases and lively animated explanations, making learning enjoyable and memorable.
Practical Skills: Gain immediately applicable skills, from analyzing presidential campaign strategies to mastering the art of persuasion in everyday life.
Efficient Learning: A concise yet comprehensive curriculum! Master the essentials of communication through 22 video lessons (total 110 minutes), designed for a fast-paced world.

2.1 The Gatekeeping Theory ---- Po Sung-ling and Strange Stories from a Chinese Studio
2.2 Opinion Leaders------ Cosmetics Bloggers
2.3 Communicators’ Credibility and Persuasion----What’s in Hovland’s Lab?
2.4 Communicators’ Standpoint and Communication Effects----- Whose message works best to refute a rumour?

4.1 Categories and Development of Media-----What Gave Old People Power in the Prehistoric Societies?
4.2 Harold Adams Innis: The Bias of Communications ---- What Differs Stone Tablets from Paper?
4.3 Marshall McLuhan’s Media Theories ----- How Does TV Affects Presidential Elections in USA?
4.4 Neil Postman’s Media Theories ----- What Blurs Childhood and Adulthood?
4.5 Information Society and the Digital Gap ---- Poor Kids and Rich Kids

5.1 Inner Communication and the Central Routes Theory ----- How Do We Know How Our Brains Process or Store Information?
5.2 Stages of How Brains Process Information ----- What Are the Stages Our Brains Go through When We Think Deep?
5.3 The Cognitive Schema ----- Why Do Women Experience More Inner Struggles Than Men?
5.4 Instinct ---- You Never Know How Much You Know.
5.5 Perception ----- Never Doubt about Women’s Sixth Sense