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Yunnan Normal University

Innovating the Future Through "Play"

Yunnan Normal University via XuetangX

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Overview

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With the government vigorously promoting "mass entrepreneurship and innovation" and the progress of social economy, college students who are about to enter society in the future need to better understand what innovation is. How to use innovative thinking to explore industry value or start a business? 2. This course is a practical interdisciplinary course designed to cultivate talents with basic entrepreneurial qualities and innovative personalities. 3. College students are the main participants in future social development. With the vigorous development of China's economy and the active support of the state for college students' entrepreneurship, they need to master the basic knowledge level required for entrepreneurship as well as innovative and practical entrepreneurial abilities.

Guide students to master the basic concepts and principles of innovation and entrepreneurship. 2. Combine vivid cases and practices to guide students in applying innovative thinking for case analysis and practical startup business plan creation, cultivating practical entrepreneurial talents. 3. Through conceptual immersion, cultivate students' thinking methods to break conventional patterns, adventurous spirit, innovative thinking, and enthusiasm for social management.

1. Introduce the fundamental principles and knowledge of innovation and entrepreneurship through cases familiar to college students. 2. Application cases, real-life examples and practices make the course both interesting and practical. 3. By analyzing vivid cases, innovative theories are applied to startup business practices.




Syllabus

  • Chapter I Entrepreneurship, Here We Come!
    • 1.1 Entrepreneurship and career development
    • 1.2 Entrepreneurs and entrepreneurial spirit
    • 1.3 Professor Xue Yi on entrepreneurship, entrepreneurs and career development
  • Chapter II Entrepreneurial Opportunity
    • 2.1 Overview of Entrepreneurial Opportunity
    • 2.2 Identification of Entrepreneurial Opportunity
    • 2.3 Opportunity risk identification
    • 2.4 Business model design
    • 2.5 Professor Zhang Qiang on entrepreneurial risk and business model
  • Chapter III Entrepreneurial Resources
    • 3.1 Entrepreneurial team and resources
    • 3.2 Startup financing
    • 3.3 Professor Yang Bao on entrepreneurial resources and team building
    • 3.4 Professor Yang Bao on startup financing
  • Chapter IV Business Plan
    • 4.1 Business plan
    • 4.2 Writing and presentation of startup business plan
    • 4.3 Professor Jiang Nan on startup business plan (I)
    • 4.4 Professor Jiang Nan on startup business plan (II)
  • Chapter V Everything Comes Naturally, Victory is Assured
    • 5.1 Everything is ready except for the east wind
    • 5.2 The road to entrepreneurship is long, seeking above and below
    • 5.3 Professor Lan Jing on the entrepreneurial journey
  • Final Examination

    Taught by

    Li Hong, Bai Yu, Ma Chunyu, Li Yingsong, Ren Xuqing, Ming Wenqin, Yang Rongfang, Li Yanping, Xue Yi, Zhang Qiang, Yang Bao, Jiang Nan, and Lan Jing

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