Digital Marketing "is a core course of the Enterprise Digital Management major at the School of Accounting. This international course aims to adapt to the global digital wave and cultivate high-level composite talents with cross-cultural communication skills and digital marketing professional skills. The course is taught in both Chinese and English, covering core areas such as search engine optimization, social media marketing, content marketing, email marketing, and data analysis, helping students build a comprehensive knowledge system of digital marketing. Through theoretical explanation and practical training, students will master key abilities such as digital marketing strategy planning, media operations, and data-driven decision-making, and proficiently use various digital marketing tools and platforms. This course focuses on enhancing students' competitiveness in the global market, laying a solid foundation for their career development, and providing talent support for empowering the regional and international digital economy.
