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XuetangX

Cross-Border Electronic Commerce

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Overview

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Welcome to the international online open course of "Cross-border E-commerce." Chongqing Industry Polytechnic College, as the chairman unit of the Vocational Education International Cooperation Alliance of the New Land-Sea Corridor, and our course team, as the drafting unit for the international curriculum standards of "Cross-border E-commerce" within the Sino-Thai Vocational Education Alliance, have integrated resources and leveraged Chongqing's comprehensive advantages as a major inland opening-up platform and an international industrial hub to develop this course on "Cross-border E-commerce." We move forward in step with the times and advance together.

Since 2021, Chongqing's cross-border e-commerce cargo value has increased fivefold, achieving a series of remarkable results. Notably, the pilot regulatory policy for B2B exports of cross-border e-commerce via the China-Europe Train Express has facilitated Chongqing's cumulative declaration of 542,000 cross-border e-commerce orders in 2021, up 95.7% year-on-year, with a cargo value of RMB 3.75 billion, a 5.3-fold increase. The digital border for logistics data interconnection between Chongqing and Singapore has become one of the eight smart customs and smart connectivity landing projects nationwide and has been selected as an APEC connectivity case study. Chongqing will further enhance the implementation of RCEP trade facilitation measures to serve the construction of the Chengdu-Chongqing Economic Circle, collaborate with other western provinces and regions, support the development of the New International Land-Sea Trade Corridor, and continue to support Chongqing's opening-up and development with precision and efficiency.

Foreign trade, as one of the three engines driving national economic development, has undergone more than 30 years of rapid growth. Against the backdrop of slowing global economic development trends, the foreign trade environment has also undergone tremendous changes. It has shifted from the procurement needs of a single large buyer to those o




Syllabus

  • Project One: Overview of Cross-Border E-Commerce
    • 1.Introduction to Cross-Border E-Commerce - Basic Concepts
    • 2.Understanding Cross-Border E-Commerce - Development History
    • 3.Introduction to Cross-Border E-Commerce Platforms
  • Project Two: Rules and Operations of Cross-Border E-Commerce Platforms
    • 1.Postal Logistics
    • 2.Commercial Express
    • 3.Store Coupons
    • 4.Full Reduction
    • 5. B2B
    • 6.Storewide Discount
    • 7.Cross-Border E-Commerce
    • 8.Limited Time and Quantity Discount
    • 9. Live Broadcast Equipment Configuration
    • 10Live Broadcast Venue Arrangement
  • Project Three: AliExpress Rules
    • 1.AliExpress Platform Overview
    • 2.Opening an AliExpress Store
    • 3.AliExpress Platform Publication Rules (1)
    • 4.AliExpress Platform Publication Rules (2)
    • 5.AliExpress Platform Prohibited and Restricted Sales Rules
    • 6.AliExpress Platform Sorting Rules (1)
    • 7.AliExpress Platform Sorting Rules (2)
    • 8.AliExpress Platform Review Rules
    • 9.AliExpress Platform After-Sales Review Rules (1)
    • 10.AliExpress Platform After-Sales Review Rules(2)
    • 11.AliExpress Direct Traffic - Display Positions
    • 12.AliExpress Direct Traffic - Promotion Plan
    • 13.AliExpress Direct Traffic - Promotion Techniques
    • 14.AliExpress Platform Activities and SNS Marketing
    • 15.In-Store Product Selection
    • 16.Product Selection Expert
  • Project Four: Amazon Rules
    • 1.Amazon Overview (1)
    • 2..Amazon Overview (2)
    • 3..Amazon Rules (1)
    • 4..Amazon Rules (2)
    • 5.Amazon Rules (3)
  • Project Five: eBay Rules
    • 1.eBay Sales Methods and Account Types
    • 2.eBay Platform Fee Standards
    • 3.eBay Rules - Search Ranking Rules
    • 4.eBay Rules - Product Title Optimization
    • 5.eBay Rules - Product Detail Description
    • 6.eBay Rules - Product Image Design and Brand Management
  • Project Six: Copywriting Design for Cross-Border E-Commerce Platforms
    • 1.Copywriting Design - 5W1H Theory
    • 2.Copywriting Design - Product Copy Detail Page Design
    • 3.Copywriting Design - Product Copywriting Notes
    • 4.Copywriting Design - Visual Marketing
    • 5.Copywriting Design - Keyword and Title Creation
  • final exam

    Taught by

    Chongqing Industry Polytechnic College

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