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课程要求学生掌握基础经济学概念。最好有一些实际的创业或营销经验，但这不是强制性的。
课程重心落在战略管理的“实操”，少数经典理论点到为止，主体是简明高效、即学即用的应用模型。 大量案例与故事均来自个人亲身咨询与管理经历，配合原创手绘图，让核心概念一看就懂、过目不忘。
The course requires the knowledge of basic economics concepts as the pre-requisite. It is preferable that the students have some practical entrepreneurial or marketing experience, but this is not obligatory.The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with.
