With the advancement of globalization, transnational business activities have become increasingly frequent, creating a growing demand for professionals with an international perspective who can effectively engage in cross-cultural communication and collaboration in a globalized business environment. Business English applied writing currently stands as one of the most fundamental, widely used, and formal methods of cross-cultural communication worldwide.
Business English writing is an essential practical skill for professionals in the workplace. The design of the course modules follows the intrinsic logic of human-centered career planning, with the career development of soon-to-be graduates as the main thread. Targeting the role of modern foreign trade specialists, the course selects key workflows and core tasks of foreign trade professionals as project-based teaching content. It aims to help learners enhance self-awareness and industry knowledge, understand relevant national and industry policies and regulations, and implement "career development" project-based teaching through learning tasks such as job interviews, onboarding, participating in trade fairs, business negotiations, and contract execution. This approach guides students in defining career development goals, familiarizing themselves with career pathways, and strengthening their professional competencies, business etiquette, writing practices, and other comprehensive business skills.
This course serves as a core component of programs such as International Business, International Trade, and Cross-border E-commerce, while its foundational modules can also function as a professional basic course for other disciplines. Emphasizing the applied and practical nature of Business English, the course constructs a simulated workplace environment, incorporates real-world corporate cases, and develops typical English correspondence examples. The content seamlessly integrates business knowledge, language skills, and business etiquette, fundamentally enhancing learners' practical abilities, standardization, and proficiency in Business English writing, while also elevating their professional competence and English academic literacy.
