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跨文化商务交际

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跨文化商务交际是高等英语专业的核心课程之一，旨在帮助学生解决跨文化交际中因文化差异产生的问题，培养具有跨文化交际理论基础和实践能力的应用型人才，课程内容涵盖跨文化交际的本质、多样性、障碍、沟通桥梁以及跨文化商务礼仪和商务谈判。通过理论讲解和案例分析相结合的方式，启发学生思考，提高分析和解决问题的能力，增强跨文化商务交际的能力。

Syllabus

Part1 The nature of intercultural communication

1.1 Culture
1.2 Communication
1.3 Intercultural Communication

Part2 Understanding cultural diversity

2.1.1 Individualism vs. Collectivism
2.1.2 Power Distance
2.1.3 Uncertainty Avoidance-Masculine & Feminine
2.1.4 Long & Short Term Orientation Indulgence&Restraint
2.2 Cultural Context Mode
2.3.1 Kluckhohn & Strobeck's Value Orientations
2.3.2 Person&Nature Orientation-Social Relationship
2.3.3 Sense of Time/Activity

Part3 Cultural barriers and bridges

3.1 Ethnocentrism
3.2 Stereotyping
3.3 Prejudice
3.4 Culture Shock
3.5 Intercultural Adaptation

Part4 Intercultural business etiguette

4.1 Intercultural Business Etiquette
4.2 Business Image Etiquette
4.3 Business Etiquette in Business Activities
4.4 Business Dining Etiquette
4.5 International Business Etiquette in Different Countries

期末考试

Taught by

LanZhou University of Finance and Economics

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