In this self-paced capstone course, learn how to use social media marketing to strengthen your professional presence and support career growth. You'll conduct brand research, plan and execute effective campaigns, and apply strategic networking techniques on platforms such as LinkedIn, preparing for opportunities in social media management, digital marketing, and content creation.
Overview
Syllabus
Section 1 - Brand Research & Building
Understanding the Competitive Landscape
- Examples of successful social campaigns
- Examples of social media portfolios
Build Your Brand
- Research brand goals
- Define target audience
- Define what makes you unique
- Determine brand voice
- Determine your visual identity
- Consistency in online presence
- Creating your own brand image with references
Understanding the Earn-First Approach
- Establish your audience’s needs
- Earn-first approach
- How to make creative ideas
- Incorporating gamification and/or call-to-action
Section 2 - Social Campaign Development
Portfolio Project Brief
- Introduction to client brief
- Establish a target audience
- Establish a project purpose
Portfolio Project Development
- Establishing the project challenge
- Creating a valuable insight through research
- Develop a big idea solution
- Create concept mock-ups
- Showcase how it will earn coverage through research
- Establishing brand ambassadors
- Media and social coverage mock-ups
Related Courses
Related Articles
-
7 Best Digital Marketing Courses in 2026: From Free Basics to Paid Bootcamps
-
Chasing 100M Daily Users, Duolingo Reconsiders Ads, Paying Influencers, and Its Most Expensive Plan
-
[2026] 1000s of Free Digital Marketing Courses
-
[2026] 280+ Free Digital Marketing Certificates & Badges
-
6 Best Instagram Marketing Courses for 2026: Stand Out on Instagram
-
6 Best Social Media Marketing Courses for 2026 (Free & Paid)
