Practical AI training for entrepreneurs and startup founders using Claude. Develop the ability to write business plans, build pitch decks, research markets, draft customer communications, and run lean operations with AI.
Overview
Syllabus
Module 1: Getting Started with Claude AI
- Explain how Claude works in plain language and identify the model tiers, plans, and interface
- Understand the context window, how Claude processes information, and when to start new conversations
- Practice your first Claude conversation using an entrepreneur-specific prompt
- Identify what Claude does well, what it doesn’t, and when founder judgment is essential
Module 2: Prompting Fundamentals
- Apply the five-part prompt framework: context, task, format, constraints, and examples
- Write effective prompts across five use cases: writing, summarization, analysis, research, and creative problem-solving
- Recognize and fix common prompting mistakes that produce vague or unusable output
- Practice prompting with startup scenarios: drafting a cold outreach email, summarizing a competitor’s website, and writing a company description for a pitch deck
Module 3: Working with Files & Documents
- Upload and analyze images, PDFs, spreadsheets, and documents directly in Claude
- Use Claude to extract, compare, and summarize information from uploaded files
- Work with startup-specific file types: business plans, pitch decks, financial projections, market research reports, and customer survey results
- Complete a hands-on file analysis exercise using provided startup sample documents
Module 4: Projects & Knowledge Bases
- Explain how Projects use custom instructions and knowledge bases to organize ongoing work
- Write effective Project instructions that encode your role, audience, format preferences, and rules
- Upload reference documents and understand how RAG retrieves relevant content
- Create a startup Project for your business with business plans, competitive research, and brand guidelines
Module 5: Artifacts, Styles, Memory & Usage Management
- Create reusable deliverables with Artifacts and edit them directly or through conversation
- Build custom Styles that match your professional communication voice
- Configure Memory to retain key context about you and your work across conversations
- Apply usage management techniques to extend your plan value
Taught by
Reid Johnson and David Nguyen