Digital Transformation Playbook for Supply Chain

This course is different – it’s a sample of the most important key concepts and techniques needed to develop digital strategies and bring them to market.

The Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons.

This first course starts by clearly describing the nature of disruption, transformation, and strategies that companies can use to exploit and respond to technological change. It goes on to provide a sufficient business leader’s understanding of how technology works, the information systems architecture, and how adoption and innovation occur in existing businesses.

Armed with the insights into computing stacks, business systems, adoption life cycles, and innovation strategies this course then takes you on a tour of the key technologies driving change in how we build, operate, and capture value in our businesses.

These key emerging technologies now form the basis for you to create your own strategies and approaches to innovating your business.

The course wraps with how to deliver these new offerings and reach new audiences through digital marketing. Digital marketing processes, frameworks, and techniques are examined. You’ll learn about the importance of a Customer Journey, and how the hard switch to Inbound marketing requires new skills in having open, customer-centric conversations. And you’ll learn how those offerings that require Outbound are changing in the world of digital, and how to manage customers through Social.

This course is a lean, forged pathway to develop your own new strategy to innovate your program, your unit, or your business by identifying the opportunities to play offense and defense against disruptive digital technologies using the best techniques from the Smith School of Business.

This course is different – it’s a sample of the most important key concepts and techniques needed to define dynamic capabilities that will digitally transform your business, and then align your organization to deliver those capabilities using Agile a Scale.

The Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons.

This second course starts with orienting to the concepts of organizational capabilities – both operational (what you do today) and dynamic (what will change your business). These concepts help refine your strategy and key technology concepts from course one to develop a clear sense of direction and what you need to build and change about your company.

The course then goes on to discuss the planning and delivery frameworks that enable true business agility. This includes the business agility framework, types of innovations, and the approaches used to deliver new product, customer intimacy, and operational excellence changes. These cover the types of innovations across the product and market lifecycle. These innovations are then activated using objectives and key results (OKRs) to align teams at scale. Doing this requires knowing the key trade-offs between engineering, team autonomy, and the maturity of the disruptive technologies forming the basis for your transformation.

The course then wraps with how to lead modern product and transformation teams and feed them with great requirements, decision frameworks, and designs for implementing each step of the roadmap from where you are to your new digital transformed business in the future.

This course is a lean, forged pathway to implement change in your own new strategy to innovate your program, your unit, or your business by seizing the opportunities to play offense and defense against disruptive digital technologies using the best techniques from the Clark School of Engineering.