What you'll learn:
- How to guide a product-led growth go-to-market motion with the right team, metrics, and technology
- How to use our products to help people discover us
- How to guide our users to value, quickly - both self-serve and with the help from our customer success teams
- How to track activation (users finding their "aha" moment) and engagement (breadth, depth, and frequency of product usage)
- How to convert our freemium/free trial users to paying customers using a product-qualified leads process
- How to get our pricing right
- How to retain our customers, and scale their usage over time
- How to make the transition from a sales-led to a product-led go-to-market motion
A product-led growth go-to-market model is exceptionally powerful.
With freemium/free trial offers, product-led growth matches how our customers want to buy software – experiencing value before the paywall.
And product-led growth gives us the potential to rapidly scale. The likelihood of a product-led growth company growing >100% versus a more traditional sales-led company is 2X.
If you are a product manager, product designer, product marketing manager, engineering leader, customer success leader, or executive considering product-led growth for your company – or aspiring to work for a product-led growth company – the goal of this course is to provide you a solid framework of knowledge and skills to get you successfully started.
In this introductory course, we’ll start by looking at the team, metrics, and technology we need to run a product-led growth model.
We’ll then walk through all the steps of a product-led growth model - using our products to help people discover us, guiding our users to value quickly (self-serve and with help from our customer success teams), converting our users to paying customers using a product-qualified leads process, getting our pricing right, and then retaining and scaling our customers over time.
We’ll then look at how to make the transition from a sales-led go-to-market motion to a product-led growth model.
And we'll intersperse practice activities for you to apply all that you've learned.
Product-led growth – what an incredibly powerful go-to-market model. It’s how we provide exceptional customer value, it’s how we compete, it’s how we win.
I hope you will join the course!
