Overview

Marketing Analytics, Competitor Benchmarking, CRO, Descriptive, Exploratory, and Causal Research, Customer Journey Map

What you'll learn:

Market Research and Analytics
Market Sizing & Demand Forecasting
Product Performance Analytics
Conversion Rate Optimization
Customer Journey Mapping
Competitive Intelligence
Lead Generation and Partner Acquisition
Exploratory Insights
Data-Driven Media Analysis
Service Market Analytics
Brand Growth Metrics
Case Study Interviews
Evidence Based Marketing
Core Market Research Strategies

Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator Program

Welcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.

Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.

Major Market Research Sections:

Introduction to the 3 Types of Market Research & the 3 Types of Data
Exploratory Research, including interviews, focus groups, and case studies
Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)
Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements
Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing
Market Sizing & Demand Forecasting using various tools and approaches
Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth
Customer Decision Journey Mapping
Conversion Rate Optimization (CRO)
Marketing Psychology Research
Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro
Data-Driven Media Analysis
Service Sector Analytics
Product Performance Analytics