What you'll learn:
- Get familiar with Mailchimp
- How to create and send an email campaign
- How to use tags and segments
- Setting up automations
This course is just under an hour from start to finish, and designed to give you a basic understanding of Mailchimp, covering the basics, such as:
Mailchimp's pricing and how/why to upgrade
Importing contacts, and adding single contacts
Creating a signup form for your website
What are tags and segments, and how to use them
How to view and edit contact profiles
The basics of segmentation and how to create a segment
Sending your first email campaign
Creating an A/B test email campaign
Creating a simple automations/customer journey
In 1 hour, you'll have more confidence and familiarity with the Mailchimp platform, and a better understanding of the key features you need to start your email marketing.
Why Mailchimp?
Mailchimp is a super powerful marketing platform, that has allowed millions of people to send billions of emails since they launched in 2001. This course will help you get to grips with some of the fundamentals of the platform.
Why me?
I'm Doug Dennison, an email marketing vet with 20 years experience, most of that using Mailchimp to send my own email marketing campaigns, and for my clients. This free course gives you all you need to get stuck in and start creating awesome emails.
Happy emailing!
