What you'll learn:
- Create a Mail Chimp account, build your first mailing list, and mount your first email campaign.
- Learn simple ways to advertise your mailing list.
- Receive guidance on building a business around your mailing lists.
MailChimp Free Mailing Lists: MailChimp Free Email Marketing
Build a responsive list, send beautiful campaigns, automate like a pro, and test what works—without spending a dime on software.
Are you ready to turn casual visitors into loyal subscribers—and loyal subscribers into paying customers? In this practical, step-by-step course, I walk you through MailChimp’s free toolkit for list building, campaign creation, basic automation (autoresponders), A/B split testing approaches, audience segmentation, and performance analysis. You’ll go from zero to send with confidence, using best practices that protect deliverability, increase opens and clicks, and nurture real relationships.
Why this course?
Because you don’t need fancy software to do real email marketing. You need clarity, a proven workflow, and practical exercises you can complete as you watch. This course is complete, structured, and hands-on—with workshops and projects that move you from learning to doing.
I’m Brian Jackson—author of ~2 dozen books, publisher of 100+ titles, and instructor of 50+ Udemy courses. My specialty is simplifying complex tools into clear, repeatable processes (delivered in a calm, easy-to-follow voice). If you want the shortest path from setup to results, you’re in the right place.
What you’ll learn (and actually implement)
Set up your free MailChimp account the right way, fast
Build a compliant subscription flow (double vs. single opt-in) that protects your list quality
Create professional email templates—or skip templates using clean, high-converting plain-text styles
Design and launch your first campaign step-by-step, from subject lines to send
Add signup forms to your website (including WordPress) and books
Use segments and simple tags to target the right people at the right time
Read reports (opens, clicks, subscriber activity) and translate metrics into decisions
Run practical A/B split tests (subject line, send time, content approaches) to improve results
Set up free automation (welcome emails & simple nurture) to engage on autopilot
Build high-converting squeeze/landing pages with FunnelKit Go and connect them to MailChimp
Integrate your list with Facebook & Twitter to expand reach
Follow deliverability basics (how email servers work, list hygiene, the 80/20 value rule)
Exactly who this course is for
Creators & authors who want to grow a reader list and sell more books
Coaches, consultants, and solo founders building an audience and booking clients
Course makers & educators who need automated onboarding and launch sequences
Shop owners & side-hustlers who want repeat customers without paid tools
Marketers new to email who want a complete, do-this-today playbook
Projects & workshops you’ll complete
Create and verify your MailChimp account (with best-practice settings)
Build your first audience/list and import contacts safely
Publish a signup form and promote it with a clear value exchange
Craft and send your first campaign using a proven template flow
Segment your audience and fine-tune a follow-up send
Implement a welcome autoresponder (free automation)
Set up a basic A/B test and read the results
Launch a squeeze page with an opt-in form tied to MailChimp
Course outline at a glance (14 sections • 76 lectures • 4h 50m)
Orientation & Quick Start: How MailChimp works; how to watch effectively (speed, bookmarks)
Creating Your Account: New look-and-feel tour, setup walkthrough, workshop & project
Building Your Mailing List: Create/import lists; subscription UI; double vs single opt-in; required fields; promotion tactics; workshop & project
Mounting an Email Campaign: Templates (and when to skip them), campaign build pt. 1 & 2, sending, free images via Pixabay; workshop & project
Managing Lists & Campaigns: Reports (opens/clicks), segments, campaign tuning, subscriptions; project & summary
Additional Tactics: WordPress signup forms, promote your list in your books, A/B split testing, better email copy, social integrations; project
Squeeze Pages: Examples; build with FunnelKit Go; add opt-in forms; connect MailChimp; ethical selling with the 80/20 rule; project
Free Automation (Autoresponder): Welcome sequence overview, sample messages, a complete example; project
Foundations & Deliverability: How email servers work, list hygiene, sending discipline, what to do next
Bonus: Course catalog at a glance and additional resources
(Each major section includes an Introduction, a Workshop, a Project, and a Summary so you progress with structure and momentum.)
Tools, templates, and frameworks you’ll use
Checklist: Account & audience setup in under 30 minutes
Campaign Flow: Subject line → preheader → body → CTA → post-send analysis
Testing Matrix: What to test first (impact vs. effort)
Copy Frameworks: Welcome email, value email, gentle pitch email
Squeeze Page Formula: Hook → value → proof → opt-in → reassurance
Results you can expect
A functioning email marketing system built on MailChimp’s free capabilities
A clean, growing subscriber list that you can segment and nurture
Your first campaign sent, measured, and improved with a simple test
A welcome autoresponder that says hello, delivers value, and earns trust—automatically
The confidence and repeatable process to run consistent email marketing week after week
Requirements
A computer, Internet connection, and a free MailChimp account
A value offer (lead magnet, sample chapter, coupon, or newsletter promise) helps—but isn’t required
If you see an attractive price, enroll now—and start building a list that buys again and again. The sooner you begin, the sooner you send.
I’ll see you in the classroom,
—Brian
