What you'll learn:
- Learn what Generative Engine Optimization (GEO) is.
- Why optimizing for AI search engines is important.
- How AI search engines choose your content.
- How to optimize your content to get cited and mentioned in AI results.
- Apply structured data and schema markup to help AI systems understand and cite your content.
- Demonstrate real author authority that AI systems recognize by showcasing expertise, consistency, and professional recognition.
- Architect your content and site structure for optimal AI crawling and semantic understanding.
- Create comprehensive, AI-optimized content using multimodal formats (text, visual, video) that align with AI extraction preferences.
- Build topical authority through internal linking, local relevance, and brand mention optimization.
Get found in an AI-driven world — learn Generative Engine Optimization (GEO) with Emma, your AI avatar coach.
This course contains the use of artificial intelligence. Master the art of Generative Engine Optimization. AI-powered search is transforming the way people find information, products, and services. Traditional SEO alone is no longer enough. Businesses must adapt to a world where Google SGE, ChatGPT, Bing Chat, and other AI search tools deliver direct, conversational answers instead of simple lists of links. That’s where Generative Engine Optimization (GEO) comes in.
This course teaches you how to optimize your website, brand, and content for AI-driven search. Emma, an AI avatar, is your presenter and guide. With her clear, always-consistent delivery, you’ll grasp complex concepts faster. An AI avatar like Emma helps you learn visually, efficiently, and in sync with how modern search engines think.
The course is created by Marielle, a seasoned marketer with a background in film production and graphic design and marketing. From product pages to brand mentions, from voice search to multimodal optimization, you’ll get actionable steps you can implement immediately.
What you’ll learn:
How AI search engines work (and why it matters for your visibility)
Why context, brand mentions, and structured content are overtaking backlinks
Practical GEO strategies for your website, product pages, blogs, and social content
Optimization techniques for voice search and multimodal AI platforms
Whether you’re a marketer, entrepreneur, or content creator, this course gives you ready-to-use tactics to future-proof your online visibility in the age of AI search.
