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Udacity

Leveraging Data in Iterative Product Design

via Udacity

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Overview

Master strategies like conversion funnels, segment analysis, A/B testing, and KPIs. This course emphasizes using quantitative and qualitative data to refine and optimize your product.

Syllabus

  • Introduction to Iterative Design
    • In this lesson, you will be given an overview of the course.
  • Choose & Measure KPIs for Live Products
    • In this lesson, you will learn how to choose and measure KPIs for different business models.
  • Evaluate User Conversion Funnels
    • In this lesson, you will learn how to create user conversion funnels and apply it to product management.
  • Apply User Segment Analysis
    • In this lesson, you will learn how to generate user segments and apply user segment analysis.
  • Quantitative and Qualitative Data
    • In this lesson, you will learn the benefits and drawbacks of quantitative and qualitative data and how to integrate data into the iterative design lifecycle.
  • A/B Test and Multivariate Test
    • In this lesson, you will learn the A/B test, multivariate test, how to evaluate the test and respond to the test results.
  • Project: Create an Iterative Design Path
    • In this project, you will analyze the data from a previously run multivariate experiment to determine what is the next best step for Flyber.

Taught by

Anne Rynearson

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