Learn lucrative app-building practices by mastering monetization strategies. You'll come to understand product/market fit, various monetization methods, as well as how to measure and evaluate any monetization strategy.
Overview
Syllabus
- Introducing Monetization
- Start developing an appropriate monetization strategy by thinking about profitability and product/market fit from the very beginning.
- Monetization Strategies
- Dive deeper into the different app monetization strategies. Start thinking about which strategy is most appropriate for your app.
- Implement a Monetization Plan
- Select and customize a monetization strategy. Set up a tracking system to monitor its effectiveness.
- Optimize Your Model
- Learn how to eliminate roadblocks and grow your revenue with Nir Eyal, author of Hooked.
- Case Study: Wufoo
- Learn how Kevin Hale got started with Wufoo (sold to SurveyMonkey).
Taught by
Jessica Uelmen and Ido Green
Tags
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Reviews
4.0 rating, based on 1 Class Central review
5 rating at Udacity based on 1 rating
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The course is simple and crisp and to the point. Also, some sane person once said that you can not learn marketing from books until you actually enter the market and that's where this course shines. It includes a lot of real-world companies' examples that will help you understand the concept and simultaneously see its effect. If you are mainly a developer and not that much into the marketing like me you can surely go for this course.
