Tourism Management at UNESCO World Heritage Sites (vol. 2)

Thefirst volumeof the MOOC“Tourism Management at UNESCO World Heritage Sites”was publishedon FUN MOOC back in January 2018. It attracted the attentionof more than 6’500 learners from 166 countriesand provided insights into UNESCO’s principles and doctrines, Communication Technologies, Economy, Management and Planning, and more.

Thanks to its success, theUNESCO-UNITWIN Network “Culture, Tourism, and Development”has decided to launch abrand new second volume of the MOOC, with six new chapters(see “Course Schedule”).

This second volume is designed and run by aninternational network of universities: highly profiled researchers and professors share their knowledge with you in an accessible way on tourism at UNESCO World Heritage Sites.

Tailored topolicy makers, site managers, students and people active in the tourism industry, this new volume provides an introduction to tourism at UNESCO World Heritage Sites:focus of the course are heritage communication, management and marketing.

Syllabus

Week 1 : Tourism Marketing
Week 2 : Site Management Systems
Week 3 : Behavior and Satisfaction on World Heritage Sites
Week 4 : Historical Memories and Tourism on World Heritage Sites
Week 5 : Religious Tourism
Week 6 : Tourism in World Heritage Cities

Taught by

Maria Gravari-Barbas, Lorenzo Cantoni, Silvia Aulet Serrallonga, Aleksandra Brezovec, Žana Čivre, Alfredo Conti, Fernanda Cravidão, Neus Crous Costa, Silvia De Ascaniis, Laura Fuentes-Moraleda, Ana Muñoz-Mazón, Paulo Nossa, Pamela Palmi, Maria Irene Prete, Edna Rozo, Nancy Rocío Rueda-Esteban, Clara Inés Sánchez Arciniegas, Norberto Santos, Anna Trono, Dominique Vanneste, Marta Lucía Vélez Rivas, Maria Dolors Vidal Casellas, Teresa Villacé-Molinero, Petra Zabukovec Baruca, and Marie Permingeat