Overview

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The ability to shoot and edit video is rapidly becoming a sought after skill. Many businesses seek people who can bring more than just a single skill to the table, and video creation can be a key one. In this hands-on specialization, you will do more than just understand the concept of creating a professional video, you will actually produce one for your portfolio! Component courses are broken down into the Stages of Video Production: Pre-Production, Production, and Post-Production. In Pre-Production, you will learn how to generate ideas, write proposals, scripts, and draw storyboards. In Production, lessons include basic camera functions, composition, depth of field, getting the exposure right, and shooting for the edit. You will also learn how to light and frame an on-camera interview and how to record professional audio. In Post-Production, you learn editing basics using non-linear editing programs like Adobe Premiere, how to create aesthetic graphics, and how to avoid copyright issues. Among those who would benefit from this course are teachers producing video content for their students, real estate agents using video to showcase homes for sale, small-business owners/entrepreneurs generating video for a website, non-profit staff creating video for fund-raising efforts, and amateur vloggers looking to produce more professional content.

Syllabus

Course 1: A Blueprint for Success – Your Video Pre-Production
Course 2: Ready to Roll – The Video Production Process
Course 3: Bring Your Story to Life – Video Post-Production

Courses

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In this course, we will explore the power and artistry of picture and sound editing. Although you’re welcome to use the editing software of your choice, we’ll be demonstrating non-linear editing using Adobe Premiere. We’ll share with you our editing workflow for completing a visual story, from scripting and writing conversationally to the visuals, to recording voice overs, to building the rough cut, and polishing with the final cut.
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If you’ve done your pre-production thoroughly, then you should feel confident moving on to this next step — gathering the raw materials that you will use to build your visual story. These raw materials are your camera shots, including b-roll and interviews. The production stage is where you will finally collect the images and sound that will communicate directly to your audience. We’ll show you how to enhance your visual story by raising the quality of your shots: getting proper exposure, using the rule of thirds; and shooting sequences that promote continuity. We’ll also cover the importance of sound in your production, from recording natural sounds to interviews. Would you like to add mood and atmosphere to your interviews? We’ll teach you how to light an interview to help your subject look their best. Think of your footage as visual evidence that shows, not just tells your story.
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In this course, we will learn about pre-production, which requires levels of planning before you ever pick up a camera. We will share with you the terminology used widely in production work, along with our ideas for affordable camera gear and editing applications. We’ll also discuss strategies to help you generate story ideas and the focus, find characters, write treatments and scripts, draw storyboards, and even pointers on how to pitch your stories.