Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
The primary currency for career growth is the network of people who know who you are, what you do, and what you stand for. With the tools available to all of us, **building credibility and influence has never been easier**.
Platforms like YouTube, Twitter, LinkedIn, Medium, and Substack contain countless examples of engineers who are achieving incredible success because of their ability to connect with an audience.
Once you have influence, it becomes significantly easier to expand your network, build distribution channels, and grow a business.
This course is focused on how YOU can become an engineer influencer. We cover 10+ case studies of other engineer influencers and how to apply their strategies to grow and monetize your own brand.
An *engineer influencer* is an engineer who builds an audience on social media and uses that to kickstart their future startup or business.
Examples include:
- [Rahul Pandey](https://www.youtube.com/c/RahulPandeyrkp) - ex-Meta engineer, who leveraged his 60k followers on YouTube to launch Taro, a career-mentoring app that got into YCombinator
- [Gergely Orosz](https://twitter.com/GergelyOrosz) - ex-Uber engineering manager, who used his Twitter following to grow his paid newsletter "The Pragmatic Engineer" to 140k readers in 18 months
- [Daniel Vassallo](https://twitter.com/dvassallo) - ex-Amazon engineer, who grew his following to 130k followers on Twitter and now teaches a highly successful cohort based class called "Portfolio of Small Bets"
Each of these engineer influencers focused on building their social media following first.
### **Is this course for me?**
If you're a 1) W-2 employee in tech and 2) interested in diversifying your income streams, then yes!
### **What if I'm not an engineer?**
That's OK! You can apply the principles I teach to any field. I also discuss a number of designers, PMs, and engineering-adjacent folks as examples as well.
### **How is this course specific to engineers?**
First, I strive to use other engineers as examples wherever I can in this course.
Second, this course addresses entrepreneurial mistakes that engineers are most likely to make. This includes:
- focusing too much on product building rather than channel building
- feeling intimidated about self-promotion
- not knowing how to make sales
- thinking they don't have the authority to speak on engineering
- always aiming for a VC-scale unicorn
