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ABOUT THE COURSE:
The course Sociology of Media and Communication will introduce learners to diverse sociological perspectives exploring the interlinkages between media and communication. It will explore theoretical approaches and case studies to illustrate how communication and media are intertwined in the processes of production and consumption. In an increasingly mediatized and digitized world, this course sets out the foundation for understanding the interlinkages between media, communication, culture, and society. Drawing from the disciplines of sociology, anthropology, media studies, and digital studies, this course will be useful for students of diverse backgrounds.
INTENDED AUDIENCE: UG, PG and PhD students
INDUSTRY SUPPORT: Advertising agencies, branding firms, media planning agencies, digital platforms and technology companies, corporate communication, public affairs and CSR, EdTech and online learning platforms
The course Sociology of Media and Communication will introduce learners to diverse sociological perspectives exploring the interlinkages between media and communication. It will explore theoretical approaches and case studies to illustrate how communication and media are intertwined in the processes of production and consumption. In an increasingly mediatized and digitized world, this course sets out the foundation for understanding the interlinkages between media, communication, culture, and society. Drawing from the disciplines of sociology, anthropology, media studies, and digital studies, this course will be useful for students of diverse backgrounds.
INTENDED AUDIENCE: UG, PG and PhD students
INDUSTRY SUPPORT: Advertising agencies, branding firms, media planning agencies, digital platforms and technology companies, corporate communication, public affairs and CSR, EdTech and online learning platforms
