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Indian Institute of Management Bangalore

Social Entrepreneurship and Sustainability

Indian Institute of Management Bangalore via Swayam

Overview

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This 8-week MOOC on social entrepreneurship provides a thorough grounding in the field, emphasizing its connection to sustainability1. Participants will delve into the core principles and practical aspects of building social ventures that balance profit with addressing critical social problems.The curriculum covers opportunity identification, business model creation, business plan writing, and organizational structuring. You'll also learn about attracting investors, measuring social impact, and crafting effective communication strategies1. Practical application is a key focus, employing case studies and interactive workshops. A unique aspect involves tailored marketing strategies, potentially including AI tools for audience analysis and community engagement through storytelling.Upon completion, participants will possess the skills to launch and maintain impactful social enterprises. The course equips individuals to tackle societal challenges effectively while simultaneously generating economic value. It's designed to benefit aspiring social entrepreneurs, those seeking to work for social ventures, or individuals interested in supporting social entrepreneurship in their communities.

Syllabus

Week 1: Foundations of Social Entrepreneurship

Week 2: Sustainability & the Triple Bottom Line

Week 3: Innovation & Business Models in Social Enterprises

Week 4: Social Entrepreneurship & the SDGs

Week 5: Business Planning for Social Ventures

Week 6: Organisational Structures & Governance

Week 7: Funding & Scaling Social Ventures

Week 8: Measuring, Communicating & Marketing Social Impact

Taught by

Dr. Reshma Sultana P H, Dr. H R Swapna, Dr. Muralidhar L B

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